MS80290A

Marketing Automation in Microsoft Dynamics CRM 2011

This course introduces you on how to use Microsoft Dynamics CRM to extend the effectiveness of your marketing department and provides context of how to use things such as marketing campaigns, marketing lists, and campaign templates in Microsoft Dynamics CRM. It also discusses the role of campaign activities and marketing lists in campaigns and discusses how to associate sales literature, target products and price lists with marketing campaigns.

Audience: This course is designed for new partners and customers of Microsoft Dynamics CRM that want to learn about the available marketing features in the Microsoft Dynamics CRM product.

Course content:

Module 1: IntroductionThis module introduces you on how to use Microsoft Dynamics CRM to extend the effectiveness of your marketing department and provides context of how to use things such as marketing campaigns, marketing lists, and campaign templates in Microsoft Dynamics CRM.Lessons

  • Benefits of Closed Loop Marketing
  • Creating and Using Marketing Lists
  • Marketing Campaigns and Quick Campaigns
  • Quick Campaigns
  • Introduction to Marketing Campaigns
  • Creating a Marketing Campaign
  • Creating and Using Campaign Templates
  • Importing Leads

Module 2: Implementing and Managing Marketing CampaignsThis module discusses the role of campaign activities and marketing lists in campaigns. It also discusses how to associate sales literature, target products and price lists with marketing campaigns.Lessons

  • Campaigns, Campaign Activities and Marketing Lists
  • Creating and Using Email Templates
  • Sales Literature, Products and Price Lists
  • Distributing Campaign Activities
  • Capturing and Viewing Campaign Responses
  • Working with Campaign Responses

Module 3: Analysis, Reporting and GoalsThis module discusses the built-in marketing reports that can be used to review campaign performance and compare campaigns. It also explains how to create and manage sales goals within the organization.Lessons

  • Analyzing Marketing Information with Lists, Views and Charts
  • Working with Reports
  • Creating and Managing Marketing Goals
  • Creating Charts
  • Customizing and Working with Dashboards

Fakta

Kurs
MS80290A
Längd
1 dag
Pris
8.500 kr (exkl. moms)

Just nu finns det inga kurstillfällen. Kontakta oss för mer information.
Bookmark and Share

Förkunskaper

General working knowledge of customer relationship management, General understanding of business processes, General working knowledge of Microsoft Windows.

Kursmaterial

Microsofts officiella kursmaterial på engelska ingår.

I samarbete med:

Kontakta oss
för mer information:

08 - 587 116 10 (Stockholm)
031 - 773 07 90 (Göteborg)
040-662 20 60 (Malmö)
info@informator.se